By June 13, 2014 0 Comments Read More →

Anti-Redskins Commercial That Aired During The NBA Finals

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When fans tuned into the NBA finals on Tuesday night, they didn’t just see the San Antonio Spurs take on the Miami Heat. They also got a glimpse into a another standoff that has been going on for years.

A Native American Yocha Dehe Wintun Nation in California paid for an advertising spot that has been self-described as “anti-Redskins”.

The advertisement “Proud to Be” ran in seven major cities during halftime. This marks the first time the ad has run before such a wide television audience.

It originally debuted during the Super Bowl, but was relegated to online viewing.

The Yocha Dehe Wintun Nation is centered about an hour northeast of San Francisco. The Native American nation spokespeople would not say how much was spent for the high-priced advertising slot. They said, instead, that it was a “significant investment” which was deemed necessary in their battle against racism.

“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Marshall McKay, the chairman of the Yocha Dehe Wintun tribal council, said in a video.

Both the NFL and the Washington Redskins owner Dan Snyder have been facing mounting pressure over the past year to change the name of the team, that is offensive to so many.

Watch the video of the ad below and share if you agree!

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